Who We Sell To
We are industry-agnostic by design, but our first clients will come from Fady’s existing network — which means our initial ICP is shaped by who he knows.
Primary ICP — Founding Stage:
| Attribute | Description |
|---|---|
| Company size | Small/Medium sized businesses |
| Geography | United States |
| Priority verticals | E-commerce & retail, Real estate agencies, Construction & contracting |
| Core pain | Drowning in manual, repetitive operational work — data entry, follow-ups, reporting, scheduling, document processing |
| Tech comfort | Uses basic SaaS tools (CRM, email, spreadsheets) but hasn’t automated anything meaningfully |
| Decision maker | The business owner themselves — no procurement, no committee |
| Budget signal | Paying for staff to do work that could be automated; aware that inefficiency costs them money |
| Relationship to Fady | Existing personal or professional contact — warm, not cold |
The three questions that qualify any prospect:
- Are they spending real time (hours per week) on repetitive manual work?
- Is the business owner the one making the decision?
- Can they afford $2,500–$5,000/month if the ROI is clear?
If all three are yes → priority. If one is no → still worth a conversation, but adjust expectations.
Priority Vertical Profiles
E-commerce & Retail
- Pain points: order management, inventory updates, customer follow-ups, return processing, review requests, ad reporting
- Common tools: Shopify, WooCommerce, Klaviyo, Meta Ads, Google Sheets
- ROI framing: “How many hours does your team spend on [X] every week? We automate that.”
Real Estate Agencies
- Pain points: lead follow-up, listing updates, document preparation, client communication, CRM data entry, reporting
- Common tools: Salesforce, HubSpot, DocuSign, Zillow/MLS feeds, Gmail
- ROI framing: “Every lead that doesn’t get followed up within 5 minutes is potentially a lost sale. We automate that follow-up.”
Construction & Contracting
- Pain points: quote generation, subcontractor scheduling, invoice follow-up, project status reporting, document management
- Common tools: Procore, QuickBooks, Excel, email
- ROI framing: “How much time do you lose chasing invoices, updating schedules, and generating reports? We eliminate that.”
Lead Scoring
Use this when tagging contacts in GoHighLevel.
| Signal | Score |
|---|---|
| Fady knows them personally | +3 |
| Business owner / decision maker | +3 |
| Has expressed a specific operational pain | +2 |
| In priority vertical (e-com, real estate, construction) | +2 |
| Has budget (paying staff for manual work) | +2 |
| Has timeline / urgency | +2 |
| Vague interest, no specific pain | -2 |
| Not the decision maker | -2 |
Score 10+: Priority — move to discovery call immediately Score 6–9: Nurture — keep warm, find the pain point Score below 6: Park — revisit in 90 days