LinkedIn Company Page Setup

Owner: Mahmoud Zoair | Audience: US small business owners — e-commerce, real estate, construction + general SMB

Setup checklist (complete before first post):

• Company name and handle confirmed and set
• Logo uploaded (high resolution, correct dimensions)
• Cover image: communicates what we do visually
• Tagline: one sentence — what we do and for whom
• About section: 3–4 sentences, ends with CTA linking to consultation page
• Website URL linked to the consultation landing page (not homepage)
• All 6 partners have the company listed on their personal LinkedIn profiles
• First 3 posts drafted and scheduled before page goes live

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LinkedIn Content SOP

Posting cadence: 3–4 posts per week

Voice: Direct, practical, outcome-focused — a knowledgeable person talking to a business owner, not a marketing department

Content Mix

Theme	Frequency	Example
AI automation tips & how-tos	1–2× per week	”5 things e-commerce stores should automate before hiring their next VA”
ROI / cost-saving frameworks	1× per week	”How to calculate if a process is worth automating (simple formula)“
Behind the build	1× per week	”We automated a real estate agent’s lead follow-up in 4 hours. Here’s what we built.”
Before & after stories	1× per month (once clients exist)	“Before: 15 hours/week on manual reporting. After: 0.”

Post Format

LINE 1 — HOOK (only line visible before "see more")
  Specific, provocative, or surprising.
  "Most small businesses are paying $3,000/month for work
   that costs $200 to automate."

LINES 2–8 — BODY
  Short paragraphs. 1–3 sentences each.
  Tell the story, share the insight, or walk the how-to.
  Line breaks between every paragraph — essential for mobile.

FINAL LINE — CTA
  One action only.
  "What would you automate first? Comment below."
  "Book a free call to see what this looks like for your
   business → [landing page link]"

Content Creation Workflow

STEP 1 — IDEAS (ongoing, all partners)
  Post content ideas to Discord #content-ideas.
  Sources: questions Fady gets asked, things dev team builds,
  industry news, client pain points.

STEP 2 — DRAFT (Mahmoud or idea contributor)
  Written in Notion or Google Doc.
  Checked against messaging framework.

STEP 3 — REVIEW (Samir — 24hr turnaround)
  One reviewer. Not a committee. Quick check for
  accuracy and tone.

STEP 4 — SCHEDULE (Mahmoud)
  Schedule Tuesday–Thursday, 8–10am EST.
  (US SMB owners most active on LinkedIn mid-morning)

STEP 5 — ENGAGE (Mahmoud + all partners)
  Reply to every comment within 4 hours.
  LinkedIn rewards engagement algorithmically.

Content to avoid:

• Generic motivational quotes with no substance
• Purely promotional posts (“We offer automation — DM us!”)
• Posting just to post — quality over frequency, always

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LinkedIn Monthly Review

Owner: Mahmoud — posts summary to Discord #general first Monday of each month

Metric	What to Watch
Follower growth	Growing month on month
Post impressions	Which topics get most reach
Engagement rate	>2% is good for company pages
Consultation bookings from LinkedIn	Tag linkedin in GoHighLevel — track separately

Monthly question: Which 2 posts performed best — and why? Do more of that next month.