Website Standards

Platform: Laravel (already built) | Owner: Mahmoud Zoair

Primary goal: Give Fady’s prospects a place to verify we’re real and credible. Secondary: convert inbound visitors into consultation bookings.

Required Pages

Page	Purpose	Status
Homepage	First impression — what we do, who for, CTA to book	✅ Built
Services	What we build — specific automations, not vague descriptions	Review against this SOP
About	Who we are — the 6 partners, why we started this	Review against this SOP
Case Studies	Proof — add when first client delivers results	🟡 Placeholder until available
Free Consultation	Booking page — most important conversion point	✅ Built
Contact	Backup contact method	Review

Homepage Checklist

Mahmoud to audit the current homepage against these:

• Headline: what we do + who for, in one sentence
• Three outcomes front and centre: save costs / maximize revenue / automate operations
• One primary CTA above the fold: “Book Your Free Consultation”
• Services overview — specific automations listed, not vague descriptions
• Social proof section (placeholder until we have testimonials)
• Brief who we are — humanises the company
• Second CTA at the bottom of the page
• Mobile-optimised
• Page load speed under 3 seconds

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Free Consultation Landing Page

This is our most important marketing asset. Every channel drives here.

URL: [domain]/consultation or /book

Page Structure

HEADLINE
  "Find Out Exactly What We Can Automate In Your Business"

SUBHEADLINE
  "Book a free 30-minute call. We'll map your biggest
   operational bottlenecks and show you what AI can
   eliminate — no pitch, no commitment."

WHAT HAPPENS ON THE CALL
  ✓ We learn how your business operates today
  ✓ We identify your highest-impact automation opportunities
  ✓ You leave with a clear picture of what's possible —
    whether you work with us or not

BOOKING WIDGET
  GoHighLevel calendar embed.
  Fields: name, email, phone, company name,
  qualifying question: "What's the main operational
  challenge you're dealing with right now?"

TRUST SIGNALS (below the fold)
  - Partner names and brief bios
  - Demo automation examples (links to relevant Looms)
  - What happens after you book

FOOTER CTA
  "Not ready to book? Email us at [email]"

GoHighLevel Automation (set up now)

1. Form submitted → confirmation email sent immediately
2. Calendar invite sent to prospect + Fady (or Daniel if Fady unavailable)
3. Reminder email 24 hours before the call
4. Reminder email 1 hour before the call
5. Follow-up email automatically 2 hours after the call time

Who Takes Inbound Consultation Calls

• Primary: Fady (US time zone alignment)
• Backup: Daniel (if Fady unavailable)
• Both use the discovery call framework from the Discovery Call playbook